Showing all articles in the category
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M-Theory: Building audience trust
26 July 2023 | By Melanie Baker in: M-Theory, News, Opinion
Columnist Melanie Baker explores the connections between brand, audience and trust. Read more
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M-Theory: Convenient for whom?
18 July 2023 | By Melanie Baker in: M-Theory, Opinion
Melanie Baker column about how companies often seem to put self-interest ahead of customer convenience. Read more
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Roundup for June 2023
02 July 2023 | By Communitech in: Featured, Monthly tech roundup
A monthly digest of news from the Waterloo Region tech community. Read more
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M-Theory: the value of delight
15 June 2023 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker tells us why companies should strive to delight their customers. Read more
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Roundup for May 2023
04 June 2023 | By Communitech in: Featured, Monthly tech roundup
A monthly digest of news from the Waterloo Region tech community. Read more
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M-Theory: Check the reviews first
01 June 2023 | By Melanie Baker in: M-Theory, Opinion
Whether you're a consumer or business, columnist Melanie Baker advises that we all be diligent about due diligence. Read more
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M-Theory: Why complaints are often a gift
18 May 2023 | By Melanie Baker in: M-Theory, Opinion
Plenty of workplaces have a chronic complainer. But when large numbers of people are complaining, it's an opportunity for leaders to find out what's wrong and fix it, columnist Melanie Baker argues, because… Read more
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M-Theory: How turnover can sink the company ship
04 May 2023 | By Melanie Baker in: M-Theory, Opinion
Employee turnover is a normal part of business, but too many people leaving in a short time is a sign of trouble – or possibly imminent death – for a company in turmoil, columnist Melanie Baker writes. Read more
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Roundup for April 2023
30 April 2023 | By Communitech in: Featured, Monthly tech roundup
A monthly digest of news from the Waterloo Region tech community. Read more