Showing all articles by author: Melanie Baker
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M-Theory: Building audience trust
26 July 2023 | By Melanie Baker in: M-Theory, News, Opinion
Columnist Melanie Baker explores the connections between brand, audience and trust. Read more
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M-Theory: Convenient for whom?
18 July 2023 | By Melanie Baker in: M-Theory, Opinion
Melanie Baker column about how companies often seem to put self-interest ahead of customer convenience. Read more
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M-Theory: the value of delight
15 June 2023 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker tells us why companies should strive to delight their customers. Read more
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M-Theory: Check the reviews first
01 June 2023 | By Melanie Baker in: M-Theory, Opinion
Whether you're a consumer or business, columnist Melanie Baker advises that we all be diligent about due diligence. Read more
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M-Theory: Why complaints are often a gift
18 May 2023 | By Melanie Baker in: M-Theory, Opinion
Plenty of workplaces have a chronic complainer. But when large numbers of people are complaining, it's an opportunity for leaders to find out what's wrong and fix it, columnist Melanie Baker argues, because… Read more
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M-Theory: How turnover can sink the company ship
04 May 2023 | By Melanie Baker in: M-Theory, Opinion
Employee turnover is a normal part of business, but too many people leaving in a short time is a sign of trouble – or possibly imminent death – for a company in turmoil, columnist Melanie Baker writes. Read more
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M-Theory: In uncertain times, who's got your back?
20 April 2023 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker looks at the role trust and reliability play in the workplace, and how tech layoffs and the COVID pandemic have prompted some of us to wonder who has our backs at work. Read more
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M-Theory: The inconvenient truth about convenience
06 April 2023 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker looks at the impacts on people's careers when their managers make decisions that place their own convenience over the needs of the employee or the organization. Read more
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M-Theory: The risk of getting lost in translation
23 March 2023 | By Melanie Baker in: M-Theory, Opinion
Columnist Melanie Baker looks at the importance of careful translation and localization when doing business internationally. Read more