Showing all articles in the M-Theory category
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As data trails grow longer, ignorance is bliss
09 April 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
Jad Saliba with his team at Magnet Forensics, is trying to figure out how to better filter with the tools, digitally helping people with the sense of navigation and memory Read more
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M-Theory: Who needs humanity? There's an app for that . . .
20 March 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
Communicating so much via WhatsApp and Instagram has stripped us of our basic humanity, made us slaves to Poe’s Law. Our Paleolithic brains can’t evolve fast enough to properly understand this tech-saturated… Read more
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M-Theory: Flukes, freemium and Flappy Bird: the economics of mobile app development with Christina Moulton
21 February 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
The app development industry is still young. Many people don't know what they are doing, and apps are very expensive to make. This had led to the creation of a lot of free and cheap apps to see what sticks. Read more
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M-Theory: Welcome to the businesszone
14 February 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
People tend to know what they want. Consumers don't need to add a business' community manager to their long list of best friends. That is where the businesszone comes in. Read more
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M-Theory: Talking trash (and waste management tech) with Cari Rastas Howard
30 January 2014 | By Melanie Baker in: Featured, M-Theory, Opinion
Garbage, and by extension waste management is a relatively new phenomenon in human history. Melanie Baker recaps with Cari Rastas Howard on this topic. Read more
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M-Theory: Would not buy again
14 January 2014 | By Melanie Baker in: M-Theory, Opinion
In order to attract potential buyers, good sellers need to clearly answer the question "What's in it for me? for their audience. The same logic can be applied to tech companies trying to attract talent. Read more
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M-Theory: Curiouser and curiouser: team building lessons from Rob Drimmie
19 December 2013 | By Melanie Baker in: Featured, M-Theory, Opinion
Rob Drimmie, Development Manager at Apps Factory shares how he builds teams with co-op students who are just gaining work experience for the first time. Read more
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M-Theory: I got a fever...for some meaningful technology
22 November 2013 | By Melanie Baker in: Featured, M-Theory, Opinion, Startups
With a lot going on in the world between exalted altruism and rank banality, Melanie still believes that the people who built the apps changed the world Read more
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M-Theory: Startup lessons from Girl Geek Carol Leaman
05 November 2013 | By Melanie Baker in: Featured, M-Theory, Opinion, Startups
Carol Leaman joined us to talk about her startup, Axonify, its background and the neuroscience upon which the software is based. This column will look at some of the broader startup lessons learned. You’ll… Read more
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5 Key Questions
16 April 2012 | By Melanie Baker in: M-Theory, Opinion
M-Theory author Melanie Baker highlights 5 key questions that companies should ask themselves before composing their social strategy. Read more