The United Way of Kitchener Waterloo & Area has teamed up with FunRaisers, a Kitchener based startup to reinvent fundraising. United Way KW is piloting on FunRaisers platform, where businesses are offering products or services at a discount and pledge a donation at the same time. They aptly call such offer a "FunRaiser". When people purchase the FunRaiser offers through United Way mobile app or FunRaisers website, the business donates the pledged amount to United Way KW from the proceeds.

“We love the innovative way of coupon based fundraising that benefits the users as well as United Way KW!” Says Peter Thurley, Media and Communications Officer for the United Way of Kitchener Waterloo & Area. Read more.