This week we spoke with Ben Roberts, former Creative Director at Thalmic Labs and the man behind mashup studio Animal Robot, famous for creating this mashup of the '90's TV show 'Dinosaurs' and 'Hyponotize' by the Notorious B.I.G.
Ben's bonafide viral hit got international attention, and launched Animal Robot as a full-time viral video studio. We spoke to Ben about viral success, how to get it, and what companies in Waterloo Region need to do to get more attention on the global stage.
Our short cut this week is just Ben's advice for companies and entrepreneurs: what it takes to go viral, how to think about the way people share your content, and the future of marketing online.
