Nimble Hippo Radio met with Scott Bedbury, the CEO of Brandstream and the mind behind many famous American brands.
Bedbury was Nike Advertising Director from 1987-94, giving the world the “Just Do It” campaign — one of the most iconic of all time. He also served as Starbucks’ Chief Marketing Officer during its formative years (1995-98), leading the team that brought the “third place” to millions of coffee drinkers.
Hear his advice for promoting the brave and building a culture that takes risks (governed by rules), the importance of people — particularly storytellers — to your organization, and why the key to a killer corporate innovation strategy is chemistry.
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