The historic Crystal Ballroom in Portland, Ore. has launched "Join The Band," a loyalty program that rewards ticket buyers and concert goers with points that can be redeemed for merchandise, special events and onsite experiences.

As a venue that has enjoyed decades of support from many segments of the Portland music community, Join The Band turns that bond into something both fun and rewarding for its customers.

It costs nothing to Join The Band and members will collect points when they purchase show tickets to either the Crystal Ballroom or its smaller venue, Lola's Room. Points can also be earned onsite at shows and when members get active on social media. New rewards, new ways to earn points and exclusive member benefits will be added regularly.

McMenamins created Join The Band working with LoyaltyMatch Inc., the leading developer of loyalty program platforms for entertainment venues, and Etix, the largest independent ticketing company in North America.