JAN 26, 2016- Sentinel Alert, the sensor-based safety software helping industrial companies reduce worker accidents, announced today the closing of $525,000 in seed round financing. Today’s investment came from Pelorus Venture Capital, the manager of Venture Newfoundland and Labrador, equity investment firm Killick Capital, and a private angel investor.
“Sentinel Alert is building connected teams to create safer and smarter job sites so teams can go home safe everyday. We want to use technology to help make people’s lives better at work and Pelorus Venture Capital and Killick Capital both support that mission," said Sarah Murphy, CEO of Sentinel Alert Their investment and expertise in our target industries will allow us to grow our staff and operations throughout Canada and the US over the next year. Creating jobs and expanding access to new markets provides a forum for considerable growth for our company - we look forward to making a powerful, substantial impact on safe work in Canada, the US and beyond," said Murphy.
A substantial, early part of the investment spend will go towards growing the Sentinel Alert team so the company can scale quickly to meet anticipated market demand. Currently, two new full-time jobs are in open competition; the team anticipates further hiring in the subsequent quarters of 2016.
Sentinel Alert recently competed in the Communitech Women Entrepreneurs Bootcamp in Kitchener, ON in October 2015. The company won first place in the pitch competition and brought home $35,000 in seed funding. The team will be returning to Communitech this spring to work with Deloitte’s innovation lab team.
